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User Research Center

URC Lunch & Learn: Where Google Analytics meets UX - How a UX team implemented GA4

Thursday, March 30, 2023, 12:00pm - 1:00pm
Online, Harvard ID required, Event, Event, Presentation, Workshop,

Registration is required. There are 109 seats available.


Our library’s move to Google Analytics 4 created an opportunity for the UX team to determine the best analytics strategy for the organization. We’ll share how we learned about cross domain tracking, event creation and using Looker to build dashboards as well as how we established a unified analytics strategy.

Speaker Bios: 

Amy Deschenes is the Head of UX & Digital Accessibility for Harvard Library where she collaborates with library staff on digital product and service design projects. She manages project teams to improve the design of library websites, search tools, and digital collections through a user-centered lens. Amy has spoken about her work at conferences like UXPA and Ladies that UX. She teaches research methods and digital accessibility for Brandeis University’s user-centered design program.

Meg McMahon (they/them) is the User Experience Researcher at the User Research Center within Harvard Library where they conduct UX research for the library directly supporting library strategic initiatives, provide consultation to support library staff, and perform accessibility audits for the library. Meg has spoken about their work at DLF and now D4D. They have contributed to Weave: Journal of Library User Experience.

The presentation will be held from 12:00-1:00 PM on Zoom. Zoom meeting information will be sent via email once you register.

Open to all Harvard affiliates. Please RSVP for the event below. If you have any questions, please contact libraryux@harvard.edu.

Accommodation Statement: Persons with disabilities who would like to request accommodations or have questions may contact the User Research Center at libraryux@harvard.edu in advance of the event.

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Event Organizer

Profile photo of Amy Deschenes
Amy Deschenes
Meg McMahon
Sara Price