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Webinar Screening: Measure UX Impact: Metrics Beyond CTRs

Webinar Screening: Measure UX Impact: Metrics Beyond CTRs

Join us for a screening of the on-demand webinar from InVision by Angela Hoelzenbein, Quantitative UX Researcher at Google.

Webinar details:

"As UXers, we all want to build amazing, user-friendly products that users love and engage with. Click-through rates, page views, and conversion rates are often the metrics used to measure the success of a product. But these don’t always give us insights into our users’ experience. This talk will cover:

  • Limitations of commonly-used success metrics
  • An introduction to Google’s UX metrics framework using the Goal – Signal – Metric approach
  • Strategies to convince your stakeholders about UX metrics and establish a user-centered metrics culture"

The webinar runs for 56 minutes.

Date:
Thursday, March 14, 2019
Time:
11:00am - 12:00pm
Location:
User Research Center - Lab
Campus:
Cambridge
Audience:
  Harvard Affiliates  
Categories:
  Webinar     Workshop  
Registration has closed.

Event Organizer

Profile photo of Danielle Lavoie
Danielle Lavoie

Lab Manager, User Research Center

Lamont Library, A-10

617-496-5272

danielle_lavoie@harvard.edu

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