Join us for a screening of the on-demand webinar from InVision by Angela Hoelzenbein, Quantitative UX Researcher at Google.

Webinar details:

"As UXers, we all want to build amazing, user-friendly products that users love and engage with. Click-through rates, page views, and conversion rates are often the metrics used to measure the success of a product. But these don’t always give us insights into our users’ experience. This talk will cover:

• Limitations of commonly-used success metrics
• An introduction to Google’s UX metrics framework using the Goal – Signal – Metric approach
• Strategies to convince your stakeholders about UX metrics and establish a user-centered metrics culture"

The webinar runs for 56 minutes.