Webinar Screening: Measure UX Impact: Metrics Beyond CTRs
Join us for a screening of the on-demand webinar from InVision by Angela Hoelzenbein, Quantitative UX Researcher at Google.
"As UXers, we all want to build amazing, user-friendly products that users love and engage with. Click-through rates, page views, and conversion rates are often the metrics used to measure the success of a product. But these don’t always give us insights into our users’ experience. This talk will cover:
- Limitations of commonly-used success metrics
- An introduction to Google’s UX metrics framework using the Goal – Signal – Metric approach
- Strategies to convince your stakeholders about UX metrics and establish a user-centered metrics culture"
The webinar runs for 56 minutes.
- Thursday, March 14, 2019
- 11:00am - 12:00pm
- User Research Center - Lab