The most successful companies in the world ask one simple question: Will this new business idea create value for customers, employees, or suppliers? No matter how interesting the idea may sound, it’s not worth touching if customers aren’t willing to pay for it or it won’t create the kind of value that translates into financial success, says Harvard Business School Professor Felix Oberholzer-Gee, author of the new book Better, Simpler Strategy.

During this live, online Books@Baker event, join Professor Oberholzer-Gee as he explains how companies can achieve better results by doing less and chasing fewer ideas—the ones that truly make a difference.

Please register in advance at https://hbs.me/BetterSimplerStrategy